Spring Summer 2024 - Arrived now!
About Soamas
SOAMAS is part of a traditional house that has been active in the fashion industry since 1982. The team has over 40 year’s experience in the fashion segment.
The entrepreneur sisters multi-cultural background and passion for traveling in the largest fashion capitals, like London, Paris, Milan, Barcelona, Berlin, Mumbai and many other cities, shaped their vision and evoked their passion for the fashion industry. The exciting impressions they gather during the trips serve as a source of inspiration and are implemented in the collection.
KRYSTALL was founded in 2009 by the entrepreneur sisters Sonalika and Mallika. The traditional craft technique of the East associated with the flair of the Orient combines with the modern claim, the timelessness and the chic of the West. The products offered are tunics, kaftans and scarves. Materials include Cashmere, fine Wool, Silk and Cotton. KRYSTALL is a masterpiece of craftsmanship. After the positive feedback of KRYSTALL, the subbrand SOAMAS was launched, incorporating fashionable, high-quality and affordable accessories for a fashion-conscious woman. SOAMAS unites a broad range of scarves in happy colours and trendy patterns. where you can live out your love of colors at any time of day and season.
Brands
KRYSTALL
Motto: A true reflection of love, magic, passion and timeless beauty!
Tribute to the senses.
Cashmere, silk, fine wool - The KRYSTALL collection is made of high quality scarves made of fine yarns. Inspired by the ornamental aesthetics of India and grew up in the world of fashion, the entrepreneurs discovered their passion for textiles and implemented it into the European market: Glamorous and delicately woven scarves, decorated elegantly designed with finest crystals and embroidery.
KRYSTALL Look: Handmade scarves from precious materials such as cashmere, silk and wool
KRYSTALL Style: High quality scarfs made of natural materials
SOAMAS
Motto: Love your colours!
Festival of colours.
SOAMAS products are the embodiment of trendy, high-quality shawls made of natural materials at fair prices. Marked by the civilisations of India, Germany and England, cosmopolitan by essence, traditional themes, such as paisley, stripes and themes taken from the realm of animals are being interpreted all the way through the joyful colours of the rainbow. SOAMAS unites a broad product range of fashionable shawls in happy colours and elegant patterns. As colourful as life, the sheer aesthetics of a SOAMAS shawl embeds its owner in ease and comfort. Natural materials used are: linen, silk, cotton, wool fine wool-silk. Each scarf is therefore unique.
SOAMAS Look: Trendy, High-quality scarves made of natural materials at fair prices; wide range of colors and elegant patterns.
SOAMAS Style: Trendy, Edgy, Chic, Elegant
In 2021 both the brands fused to SOAMAS.
Dive into the wonderland of SOAMAS, a seduction from the finest natural materials with skilfully matched shapes and colours.
Brand Packaging
For packaging purposes SOAMAS will be using attractive paper bags which will be produced by the manufacturer using recycling materials. SOAMAS is environmentally friendly. This will help to give SOAMAS green credentials which will positively add to its image. Before giving the product to the customer, the product will be firstly put into a transparent folio and then wrapped in white paper tissue. The reason for this is to protect the shawls from being damaged. Lastly, the product will be put in an individual carrier bag, which is then ready to give to the customer.